Since taking over as CEO of Professional Photographers of America, David Trust has helped lead the world’s largest photographic association to its most successful years in 134+ year history. However, David wasn’t always an association executive. He spent 11 years in television news as a reporter and anchor – most of his work in hard news and investigative reporting. He successfully transitioned that career by making the leap into marketing, eventually heading up corporate marketing for St. Jude Children’s Research Hospital in Memphis. David joined PPA as its first Director of Marketing in 1998, and took the helm as CEO just a little more than a year later in 1999. Leading what he calls the “best association staff in America,” PPA has since set numerous records for membership growth, attendance at Imaging USA, and Professional Photographer Magazine circulation. In 2000, David led PPA into the fight for photographer’s rights on Capitol Hill as a founding member of the Copyright Alliance. He is a regular presence in Washington, D.C. and has been called on to testify before Congress in defense of photographers on multiple occasions. In addition to marketing topics, David is a proponent of leadership development and speaks around the country on leadership issues.
Alive and Well; Your Future in Professional Photography
Today’s world can be a difficult place to do business, and that certainly holds true for professional photography as well. But contrary to the commonly accepted claim that professional photography is going the way of the Dodo bird, PPA CEO David Trust explains that the industry is actually well-positioned for a resurgence in upcoming years. Part 1 of this program explains why the industry’s underpinnings are in good shape. Part 2 will discuss the oft-misunderstood concept of branding, why your brand will determine those who survive and those who don’t.
If you are serious about your business, you need this program! And remember to bring your smile. The future is bright!
David speaks on Tuesday from 8:00 to 1:00 on Apr. 4, 2017.