Digital Marketing Kickstart for 2018
Your online world is more important than ever, but without the resources of a full time marketing staff, it can seem overwhelming at times to focus on the most important parts. As independent photographers we want to have a compelling online presence that gives us what we need, but where we aren’t wasting time on activities with little to no results.
Let’s take a look at the state of modern marketing in 2018, talk about how that relates to professional photography, and figure out if our marketing needs a reboot. Having a digital presence is useless if it doesn’t produce results; let’s focus on using our website, social media, and email effectively, and how that ties into offline marketing and networking.
* Beyond old-school blogging: content strategy is key for the future
* Social media and social networking: Pay to play? Spray and pray? Something else entirely?
* Email: The most effective tool we all pretend to hate
* Crossing the digital/analog divide: tying your online marketing into offline efforts